‘Lest we forget for your tomorrow we gave our today’ is the phrase around the face of this clock on a funeral home in Newquay.
The phrase is from the inscription on the Kohima British 2nd Division Memorial. However, the lines pre-date this usage it seems.
Kohima is on the Indian/ Burmese border.
The words are attributed to John Maxwell Edmonds (1875 -1958), an English Classicist, who had put them together among a collection of 12 epitaphs for World War One, in 1916.
Below the clock is a poppy so possibly this building had something to do with the Royal British Legion at some point in it’s past.
Imperial War Museum – What is the Kohima Epitaph?